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Greeking 101: What It Is, Why Productions Do It, and How to Do It Right
You've got a hero prop covered in trademarks, a kitchen set full of cereal boxes, and a legal department that wants none of it on camera. Welcome to greeking. This guide covers what it is, why productions do it, the four ways to get it done, and the one mistake that turns a clearance fix into a clearance problem. What "greeking" actually means Greeking is the set-decoration practice of obscuring, altering, or replacing real-world brand names, logos, and trademarks on anything that appears on camera. The name comes from the old typesetting phrase "it's all Greek to me" — designers...
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